The Lifeblood Ride for a Brighter Future fundraising campaign needed a brand. If three people were going to cycle 1,700+ miles unsupported and raise money and awareness for blood cancers and research, they needed to get their message across clearly. The project involved a social media campaign on Twitter and Facebook, and a custom WordPress blog and website that could accept donations, but was automated enough to allow the riders to update their progress along the way without a computer.
We also designed custom team jerseys, business cards, and posters. All said and done, the charity bike ride raised over $18,000 for cancer research while cycling 1,708 miles from Boston, MA to Key West, FL. Go team!
PS: they’re sill accepting donations